Humans wanted.

Deloitte’s annual Graduate Programme recruitment drive is one of their flagship campaigns for the year, contributing to the hiring of 200-300 new graduates into the business annually.

In 2020, we collaborated with colleagues from in-house creative consultancy ACNE to reimagine how we communicated to final year students, whose lives had been upturned and disrupted at a particularly pivotal time in their university careers. We needed a campaign that was true to Deloitte and its values, cut through the relentless noise in the media, and resonated in a meaningful way in the context of 2020.

︎ Read the full case study, and how the Humans Wanted concept came about, in Deloitte’s 2021 Impact Report here.

The 2020 Humans Wanted campaign was the most successful recruitment campaign in Deloitte’s history in terms of application volumes and engagement with our content and brand.

Not only was the campaign recognised with two GradIreland Graduate Recruitment Awards, but we were also able to reapportion our merchandise budget as a donation to Pieta House’s youth programmes.

While our external engagement with graduates yielded strong returns, demonstrating commitment to inclusive hiring practices is critical alongside an incusive marketing campaign. The next piece of the puzzle is, of course, real, tangible action to diversify the talent pipeline and foster an inclusive culture. You can find out more about how our team came together to do this here.

Following the success of 2021, we decided to continue the campaign into the 2021/22 recruitment cycle. We were able to include some new faces, create some long-form content for our blog, as well as allocate media spend to new platforms such as digital audio ads on Spotify.