Red Hat SSO Portal Redevelopment
Redesigning a heavily-used login portal for enhanced branding and impact
The challenge:
Every day, 20,000 Red Hatters use our single sign-on (SSO) page to access internal applications and services. However, the existing portal was off-brand and the experience was poor; the internal communications team had also identified an opportunity to transform this landing page into a dynamic space to drive awareness of important internal announcements and news, giving it a secondary purpose.
With limited full-time resources, the internal comms and IT teams advertised a stretch assignment for someone with an interest in UX design and front-end development. Having recently completed a full-stack development course, I raised my hand in order to practice my new skills and flex this muscle!
What I did:
- Worked with the internal comms team to bring a new design for the front-end interface to life, aligned with our updated brand standards and an improved user experience.
- Incorporated new user functionality into the page, such as the ability to support IBM logins and a collapsible ‘help’ section, and the ability to use the keyboard to toggle focus between page elements.
- Implemented a solution that allowed the internal comms team to load news content directly from an AWS bucket, eliminating the need for ongoing technical intervention.
- Tested the new page across browsers and screen sizes.
- Wrote new front-end code using HTML, CSS, and JavaScript, that was subsequently packaged and deployed by the IT team.
- Created prototypes for a V2 enhancement of the page allowing for better accessibility and customization).
Key results:
- The revamped SSO portal successfully launched in Q3 2024.
- In Q4, the SSO login screen achieved 3.2 million views, with an average of 248,000 weekly views.
- The redesigned page drove significant visibility for promoted content from the “Red Hat Update” internal communications stream, vastly amplifying the reach of key announcements and news.
This project not only strengthened our brand presence on a widely used platform but also demonstrated how small, targeted improvements can have a substantial impact on internal communication. And I got to improve my UX, coding and technical consultation skills!