Software Developer Apprenticeship
Visual design and organic campaign to drive awareness of a new apprenticeship program
The Software Developer Apprenticeship is a comprehensive program that provides those early in their careers, or wanting a career change, with the skills and training they need to become Software Development professionals.
Pre-2021, Deloitte had taken on several software developer apprentices through the FIT Apprenticeship Programme. Due to the programme’s continued success, the team decided to expand the programme and launch it as a long-term, Deloitte-branded offering.
Pre-2021, Deloitte had taken on several software developer apprentices through the FIT Apprenticeship Programme. Due to the programme’s continued success, the team decided to expand the programme and launch it as a long-term, Deloitte-branded offering.
The Consulting team asked for my help in promoting the programme, targeting people without commercial dev experience who were looking to make a career change, with the aim of eventually hiring ten apprentices.
I created social media animations using Premiere Pro & Canva. This small campaign was then run organically i.e. we did not pay for any ads. Rather, we leveraged existing networks such as iWish, CWIT, our tech teams’ networks, and our owned Deloitte platforms to generate applications.
We ran the campaign for one month and received approx. 200 applications, with 50 progressing past initial screening.
Click here to visit the apprenticeship landing page.
I created social media animations using Premiere Pro & Canva. This small campaign was then run organically i.e. we did not pay for any ads. Rather, we leveraged existing networks such as iWish, CWIT, our tech teams’ networks, and our owned Deloitte platforms to generate applications.
We ran the campaign for one month and received approx. 200 applications, with 50 progressing past initial screening.
Click here to visit the apprenticeship landing page.