https://hollybailey.work Holly Bailey | Marketing, Branding, Design + Web Sat, 05 Apr 2025 17:33:41 +0000 https://hollybailey.work en https://hollybailey.work/Print-Ads Wed, 19 Feb 2025 12:50:02 +0000 Holly Bailey | Marketing, Branding, Design + Web https://hollybailey.work/Print-Ads <img width="800" height="568" width_o="800" height_o="568" data-src="https://freight.cargo.site/t/original/i/054c6f78fd47e3fe8be311f7e4f25e307707efa8702f903d1c5c438f5975a71e/1601650557152.jpeg" data-mid="226862102" border="0" alt="Double page print ad published in Roadtrip Magazine, December 2017" data-caption="Double page print ad published in Roadtrip Magazine, December 2017" src="https://freight.cargo.site/w/800/i/054c6f78fd47e3fe8be311f7e4f25e307707efa8702f903d1c5c438f5975a71e/1601650557152.jpeg" /> <img width="962" height="1280" width_o="962" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e1d17bec786d8bab1b1d67b0b127700cc6dfea577a0037c29695ec16652600b8/1601679492215.jpeg" data-mid="226862737" border="0" alt="Print Ad published in Wildside Magazine, Autumn 2017" data-caption="Print Ad published in Wildside Magazine, Autumn 2017" src="https://freight.cargo.site/w/962/i/e1d17bec786d8bab1b1d67b0b127700cc6dfea577a0037c29695ec16652600b8/1601679492215.jpeg" /> <img width="281" height="500" width_o="281" height_o="500" data-src="https://freight.cargo.site/t/original/i/5d849cff29ca6a18838ecc8abba1ae24733ca4321de591566be86116f90bbbd7/software-developer-apprenticeship-281-x-500-px-2.gif" data-mid="226864394" border="0" alt="Digital assets for Deloitte" data-caption="Digital assets for Deloitte" src="https://freight.cargo.site/w/281/i/5d849cff29ca6a18838ecc8abba1ae24733ca4321de591566be86116f90bbbd7/software-developer-apprenticeship-281-x-500-px-2.gif" /> <img width="281" height="500" width_o="281" height_o="500" data-src="https://freight.cargo.site/t/original/i/7ae6d105e68561f506bfdf2b767cf1d584fd7f48c25e29ba5f3f959d386115c2/software-developer-apprenticeship-281-x-500-px.gif" data-mid="226864493" border="0" alt="Digital assets for Deloitte" data-caption="Digital assets for Deloitte" src="https://freight.cargo.site/w/281/i/7ae6d105e68561f506bfdf2b767cf1d584fd7f48c25e29ba5f3f959d386115c2/software-developer-apprenticeship-281-x-500-px.gif" /> https://hollybailey.work/Natural-Language-Processing-using-Python Tue, 07 Jan 2025 15:43:28 +0000 Holly Bailey | Marketing, Branding, Design + Web https://hollybailey.work/Natural-Language-Processing-using-Python Natural Language Processing Projects As part of a&nbsp;Tech Sales talent marketing campaign, I surveyed 180 associates in the tech sales team to identify what they value in a job, their online behaviors, and their reasons for choosing Red Hat.This presented a problem. With so much feedback from the 180 interview participants, I needed a way to extract insights from the open-text responses quickly and accurately. This is where I first took a Python crash course, and sparked my interest in coding. I used the spaCy package and several online tutorials to derive top-level themes from the text using NLP, which we then drilled down into for further insight. This approach not only streamlined the analysis but also became a technique I continue to use in other projects today. It also inspired the below project as part of my diploma with Code Institute. Survey Sentiment Analyser A Python script that analyses survey data for sentiment and provides visual representations of the analysed data. <img src="https://github.com/h-bails/survey-sentiment-analysis/raw/main/static/screenshots/testing/demo-recording.gif"> The Survey Sentiment Analyzer is a Python script that analyses survey data for sentiment and provides visual representations of the analysed data. This script allows users to connect to their Google Sheet data, fetch a specific category of data, analyse it for sentiment, and choose to either add the analysed data to their Google Sheet or visualise the data in a word cloud. It’s designed to use basic natural language processing (NLP) techniques to analyze open-text data, particularly from open-ended questions in surveys. The application connects to Google Drive and Sheets via API, and is designed to help the user interact and understand survey responses at a high level, as well as export the data and wordcloud to use in stakeholder reports or anywhere else they may want to visually present the data.I created this app to solve a problem I personally face often at work when analyzing such data. I’ve spent hours poring over open text survey data, trying to decipher common themes by reading alone. Equally, I can’t paste the data into an external text analysis service or word cloud maker, as it’s considered sensitive company data. This app (if deployed on an employer’s IT-approved platform, or run locally on the user’s machine) helps users circumvent such data confidentiality concerns, and save hours on trying to read and understand bodies of open text data. Currently, the app is linked to a spreadsheet containing publically available data: Female Empowerment Survey Data by Chandler Nunez on data.world. However, it can be edited to analyse any open-text survey data in a Google sheet based on user need. Link to live app (temporarily offline) Link to GitHub repo Link to Google sheet https://hollybailey.work/Whack-a-Prawn Tue, 07 Jan 2025 15:43:22 +0000 Holly Bailey | Marketing, Branding, Design + Web https://hollybailey.work/Whack-a-Prawn Whack-a-Prawn A whack-a-mole style game built using Javascript As one of my first projects with Code Institute, I built Whack-a-Prawn, a simple whack-a-mole style game with a twist. The user’s yard has been taken over by Parktown Prawns, a large species of (much-disliked) cricket native to South Africa. The user will have to eliminate a certain amount of prawns from the yard in order to win the game. If the user misses 10 prawns, they lose the game. If they hit 30 prawns, they win the game. The aim of this project was to build an interactive front-end site using Javascript. Through this project, I was able to practice JavaScript DOM manipulation, functions and event handling. Live website link <img src="https://github.com/h-bails/whack-a-prawn/raw/main/assets/images/mockup-all-devices.png"> https://hollybailey.work/Tubular-Retro Tue, 07 Jan 2025 15:43:30 +0000 Holly Bailey | Marketing, Branding, Design + Web https://hollybailey.work/Tubular-Retro Tubular Retro&nbsp;A full-stack ecommerce store, built using Django and Stripe.Link to live siteLink to GitHub repo <img src="https://github.com/h-bails/tubular-retro/raw/main/media/live-site-responsive.png" width="1000px"> Tubular is a fictional online store selling a variety of retro homeware, electronics, and memorabilia, as well as mid-century design furniture. Each item in the store is one of a kind and sold in used/preloved condition. The site also allows users to submit their own items for consignment in the store, and admins can approve or decline the consignment requests. Admins can also add, edit, or delete products on the site without using the Django admin panel. This project was built to fulfill the requirements of the final project in Code Institute’s Full Stack Development Diploma - eCommerce specialization. The app should be considered a minimum viable product (MVP) of an ecommerce application. By building the project from scratch, I learned a LOT about the software development lifecycle including user stories, user experience design, information architecture, wireframing and prototyping, webhooks and more! I also realized that I prefer the front end design/development process, although I did not get to spend as much time as I would have liked refining this due to the full stack nature of the project and the tight timelines we were under.Basic Figma wireframes are available here.The ERD and data models can be found here.Link to user stories can be found here.Full GitHub repo can be found here. https://hollybailey.work/SSO-page-redesign Tue, 07 Jan 2025 08:18:27 +0000 Holly Bailey | Marketing, Branding, Design + Web https://hollybailey.work/SSO-page-redesign &nbsp;Red Hat SSO Portal Redevelopment Redesigning a heavily-used login portal for enhanced branding and impact The challenge:Every day, 20,000 Red Hatters use our single sign-on (SSO) page to access internal applications and services. However, the existing portal was off-brand and the experience was poor; the internal communications team had also identified an opportunity to transform this landing page into a dynamic space to drive awareness of important internal announcements and news, giving it a secondary purpose. With limited full-time resources, the internal comms and IT teams advertised a stretch assignment for someone with an interest in UX design and front-end development. Having recently completed a full-stack development course, I raised my hand in order to practice my new skills and flex this muscle! What I did: Worked with the internal comms team to bring a new design for the front-end interface to life, aligned with our updated brand standards and an improved user experience.Incorporated new user functionality into the page, such as the ability to support IBM logins and a collapsible ‘help’ section, and the ability to use the keyboard to toggle focus between page elements.Implemented a solution that allowed the internal comms team to load news content directly from an AWS bucket, eliminating the need for ongoing technical intervention.Tested the new page across browsers and screen sizes.&nbsp;Wrote new front-end code using HTML, CSS, and JavaScript, that was subsequently packaged and deployed by the IT team.Created prototypes for a V2 enhancement of the page allowing for better accessibility and customization). <img width="2492" height="1354" width_o="2492" height_o="1354" data-src="https://freight.cargo.site/t/original/i/5ca318aa38dab0c66b2dca4e0e863a88087d34ca29d7443edf9583ec1459340c/Screenshot-2025-01-03-at-16.42.05.png" data-mid="224299791" border="0" data-scale="75" alt="Before" data-caption="Before" src="https://freight.cargo.site/w/1000/i/5ca318aa38dab0c66b2dca4e0e863a88087d34ca29d7443edf9583ec1459340c/Screenshot-2025-01-03-at-16.42.05.png" /> <img width="3792" height="2226" width_o="3792" height_o="2226" data-src="https://freight.cargo.site/t/original/i/e8ce99d41cbd9f306d89f92f87b684500c36a72ab1862049e69fce60eb1634bc/Screenshot-2025-02-12-at-09.28.15.png" data-mid="226864859" border="0" alt="After" data-caption="After" src="https://freight.cargo.site/w/1000/i/e8ce99d41cbd9f306d89f92f87b684500c36a72ab1862049e69fce60eb1634bc/Screenshot-2025-02-12-at-09.28.15.png" /> <img width="3060" height="1624" width_o="3060" height_o="1624" data-src="https://freight.cargo.site/t/original/i/0ed3775724e37e3b388b4b4fc2773c9bb127c5762bcbabd25afdae481d3d605f/Screenshot-2025-02-19-at-15.16.41.png" data-mid="226864989" border="0" alt="After" data-caption="After" src="https://freight.cargo.site/w/1000/i/0ed3775724e37e3b388b4b4fc2773c9bb127c5762bcbabd25afdae481d3d605f/Screenshot-2025-02-19-at-15.16.41.png" /> Key results: The revamped SSO portal successfully launched in Q3 2024.In Q4, the SSO login screen achieved 3.2 million views, with an average of 248,000 weekly views.The redesigned page drove significant visibility for promoted content from the “Red Hat Update” internal communications stream, vastly amplifying the reach of key announcements and news. This project not only strengthened our brand presence on a widely used platform but also demonstrated how small, targeted improvements can have a substantial impact on internal communication. And I got to improve my UX, coding and technical consultation skills! https://hollybailey.work/Product-Marketing-Citiq-Prepaid Sat, 05 Apr 2025 17:33:41 +0000 Holly Bailey | Marketing, Branding, Design + Web https://hollybailey.work/Product-Marketing-Citiq-Prepaid Product Marketing and Strategy | Citiq PrepaidSupporting the GTM Launch of a fintech product&nbsp; In early 2025, I began consulting with Citiq Prepaid, a leading South African utilities company, to support the evolution of their marketing function and assist with the go-to-market strategy for a new fintech product. The product (still in pre-launch) is designed to expand the company’s offering to a new, strategically important audience segment. ChallengeWhile Citiq Prepaid had an established marketing team well-aligned with its legacy products, they recognized the need to enhance internal capacity and bring in new perspectives to effectively launch and grow a product in a new vertical. The team required support to build a scalable marketing strategy tailored to all of the various audiences they serve, including new audiences.&nbsp; Key ActivitiesI was brought on as a hybrid strategic advisor and hands-on marketing contributor. While the product remains confidential and in pre-launch, my contributions include: Working with an external agency to build robust, data-informed customer personas using internal customer data and qualitative insights Collaborating with an external agency on a media strategy aligned to our personas and funnel stages (awareness → consideration → decision) Providing input into a visual identity refresh, ensuring relevance to the new market while staying true to brand DNA Planning both soft launch and hard launch phases, and development of product messaging and value proposition This project has deepened my practical experience in product marketing strategy, launch planning, and messaging development. It’s also given me the chance to work at the front lines of a go-to-market process, build alignment across teams, and help shape the foundation for what we hope will be a high-growth product. https://hollybailey.work/Tech-Sales-Campaign Sun, 05 Jan 2025 14:31:00 +0000 Holly Bailey | Marketing, Branding, Design + Web https://hollybailey.work/Tech-Sales-Campaign Tech Sales Recruiting CampaignDeveloping persona-driven messaging and enabling senior leaders for impact The challenge:Our tech sales team faced an urgent need to recruit solution architects and a newly established role - Managed OpenShift Black Belts. The latter role was highly niche, requiring a global team to be built rapidly to support a critical business strategy.The approach:I built strong relationships with senior stakeholders to understand their challenges, advocate for the project, and align on a phased approach to talent attraction for these roles. By interviewing 180 associates in the tech sales team, I developed a detailed marketing persona to identify what they value in a job, their online behaviors, and their reasons for choosing Red Hat. This directly informed key messaging and focused channel investments, particularly when combined with insights from LinkedIn Talent Insights, market research and our historical hiring data. A highlight of the project for me was actually learning basic Python! With so much feedback from the 180 interview participants, I needed a way to extract insights from the open-text responses quickly and accurately. I used the spaCy package and several online&nbsp;tutorials to derive top-level themes from the text using NLP, which we then drilled down into for further insight. This approach not only streamlined the analysis but also became a technique I continue to use in my role today. In terms of marketing assets, I collaborated with MediaNerd on a global remote video shoot, developed associate interviews for the Life at Red Hat blog, ghostwrote an article for our VP of Tech Sales, and personally designed static social icons myself to support the campaign using the Adobe suite. Additionally, I proposed a paid media budget and strategy to the tech sales leadership, including traditional and nontraditional channels to maximize reach, and we built a landing page and drip campaign in our CRM.&nbsp; To enable the tech sales team, I built a comprehensive social hiring toolkit containing social assets, copy, key messages, and personal branding advice. I trained the team to use the toolkit effectively, ensuring consistency in messaging and empowering them to amplify the campaign. Finally, in partnership with senior TA and Tech Sales leadership, we trained the entire Talent Acquisition team on each type of technical sales role, the key messages to use when talking to prospects about that role, and the assets avaialble to them to help with outreach.&nbsp; The outcomes: We did not end up needing the paid media budget due to a combination of hiring reprioritization, internal hiring, and effective organic promotion for the roles.The social hiring toolkit remains in active use, supporting recruiter outreach and personal branding among senior leaders and tech sales associates.Senior leaders updated their LinkedIn profiles to align with key hiring messages, which has helped enhance the team's digital presence.The toolkit's materials were leveraged organically across social channels and recruiter outreach, improving the consistency and reach of messaging.Recruiters and hiring teams reported improved engagement with talent due to the persona-driven messaging and content.The project created a replicable framework for future hiring campaigns, including an AI-focused campaign we are working on.I gained an interest in coding! Further reading and campaign resources: 5 things you didn't know about our cloud services Black Belt team | Red Hat blogCharlotte's journey from nursing to cloud services Black Belt | Red Hat blogBringing open source solutions to the world | Ghostwritten article for Tech Sales VP https://hollybailey.work/Deloitte-EVP Fri, 01 Oct 2021 19:23:50 +0000 Holly Bailey | Marketing, Branding, Design + Web https://hollybailey.work/Deloitte-EVP Deloitte Ireland EVP Managing the localisation of Deloitte’s EVP (Employee Value Proposition) for Ireland, from research to activation.&nbsp; Towards the end of my time at Deloitte, I managed the localisation of Deloitte Ireland’s Employee Value Proposition (EVP), from research through to initial activation. Operating in the highly competitive Irish talent market, where mid- to senior-level talent have many opportunities availale to them - particularly with other professional services and technology firms - Deloitte Ireland needed an EVP that was authentic, relevant to talent, and effectively communicated to our target audiences. Partnering with SMRS, we conducted internal interviews with employees and senior leaders, combined with external talent market research, to craft a compelling EVP aligned with Deloitte’s global brand standards and messaging guidelines. Our EVP emerged with three pillars: Passion for purpose, Be the true you and Never stop growing. The process included creating bespoke visuals and launching a photo and video series to bring the EVP to life, as well as messaging guides for both early and mid-senior level talent. We also developed a specialized messaging guide for the Consulting business, focusing on the theme of “welcome to an ever-greater impact”, due to the especially significant demand for talent by that area of the business at the time. Project outcomes:I was headhunted by Red Hat shortly after closing out the project and launchimg the EVP creative into the market. Upon my leaving Deloitte, the EVP was ready to hand over - it had been successfully developed, approved by all HOD partners, and adopted across most of Deloitte Ireland’s digital properties and owned channels. The EVP continues to be embedded into Deloitte Ireland’s talent brand messaging today.See the full video playlist here.Visit Deloitte Ireland’s career site here. https://hollybailey.work/Tech-Recruitment-Campaign Mon, 11 Oct 2021 18:23:47 +0000 Holly Bailey | Marketing, Branding, Design + Web https://hollybailey.work/Tech-Recruitment-Campaign Tech Recruitment Campaign LinkedIn Ad Campaign to attract urgent-need talent <img width="2500" height="1308" width_o="2500" height_o="1308" data-src="https://freight.cargo.site/t/original/i/46a603ec26e8dc9bcb110236d4118530b7c1eb6bd6db82488d755efe7c1347c8/karen-sap-blog-post.png" data-mid="121538411" border="0" src="https://freight.cargo.site/w/1000/i/46a603ec26e8dc9bcb110236d4118530b7c1eb6bd6db82488d755efe7c1347c8/karen-sap-blog-post.png" /> <img width="2500" height="1308" width_o="2500" height_o="1308" data-src="https://freight.cargo.site/t/original/i/8cb010db4d9a2c0beec89452924d1177aa3c8aba0fe0fc6f6603e6dfc0cf1f4d/tech_recruiting_4_CLOUD.png" data-mid="121538513" border="0" src="https://freight.cargo.site/w/1000/i/8cb010db4d9a2c0beec89452924d1177aa3c8aba0fe0fc6f6603e6dfc0cf1f4d/tech_recruiting_4_CLOUD.png" /> <img width="2500" height="1308" width_o="2500" height_o="1308" data-src="https://freight.cargo.site/t/original/i/e193b9b022a3d066adfa37bbffa73232db9fd72e107b199c295dadc4f32880ee/blog-social-cards-gillian.png" data-mid="121538480" border="0" src="https://freight.cargo.site/w/1000/i/e193b9b022a3d066adfa37bbffa73232db9fd72e107b199c295dadc4f32880ee/blog-social-cards-gillian.png" /> <img width="2500" height="1308" width_o="2500" height_o="1308" data-src="https://freight.cargo.site/t/original/i/8cc91f34b6a9fb87af44547939bccf99f4bda27a54dacce686bfc3598518db61/tech_recruiting_2_SYSTEMS.png" data-mid="121538524" border="0" src="https://freight.cargo.site/w/1000/i/8cc91f34b6a9fb87af44547939bccf99f4bda27a54dacce686bfc3598518db61/tech_recruiting_2_SYSTEMS.png" /> <img width="2500" height="1308" width_o="2500" height_o="1308" data-src="https://freight.cargo.site/t/original/i/a629573492676439b1890aae4500d612ec2d669a8dcd4b56db41ab69583c3bb2/blog-social-cards-jing.png" data-mid="121538482" border="0" src="https://freight.cargo.site/w/1000/i/a629573492676439b1890aae4500d612ec2d669a8dcd4b56db41ab69583c3bb2/blog-social-cards-jing.png" /> <img width="2500" height="1308" width_o="2500" height_o="1308" data-src="https://freight.cargo.site/t/original/i/7d4d0044e98f00c214b61e0a796c6f9f96ba15226bbf3ad29779169ae416a276/tech_recruiting_1_SAP.png" data-mid="121538399" border="0" src="https://freight.cargo.site/w/1000/i/7d4d0044e98f00c214b61e0a796c6f9f96ba15226bbf3ad29779169ae416a276/tech_recruiting_1_SAP.png" /> <img width="2500" height="1308" width_o="2500" height_o="1308" data-src="https://freight.cargo.site/t/original/i/2322826c6c177c1b52659425eaf55ed575e12bdbdbf3d45ec60f05896a5a3c59/brian-madden-blog-post-2.png" data-mid="121538484" border="0" src="https://freight.cargo.site/w/1000/i/2322826c6c177c1b52659425eaf55ed575e12bdbdbf3d45ec60f05896a5a3c59/brian-madden-blog-post-2.png" /> I worked with our Systems Engineering, Cloud Engineering and SAP teams in Consulting to run a mini activation to drive applications to urgent-need roles. Interviewed three tech colleagues for a Q&amp;A feature on the Life at Deloitte blog&nbsp;Created social media packs for recruiters and hiring managers, including imagery and suggested copyCreated and managed Linkedin ad campaign across three target groups Key results:50k ad impressions 2,7% average engagement rate with ads (industry average 1,6%)Avg cost per click $3,72 (industry average $5,26) Further reading: Lightning round with... Gillian, Digital Care ManagerLightning round with... Jing, Solutions Architect Lightning round with... Brian, AWS Architect Lightning round with... Karen, SAP Consultant https://hollybailey.work/Software-Developer-Apprenticeship Fri, 01 Oct 2021 19:23:51 +0000 Holly Bailey | Marketing, Branding, Design + Web https://hollybailey.work/Software-Developer-Apprenticeship Software Developer ApprenticeshipVisual design and organic campaign to drive awareness of a new apprenticeship program <img width="281" height="500" width_o="281" height_o="500" data-src="https://freight.cargo.site/t/original/i/7ae6d105e68561f506bfdf2b767cf1d584fd7f48c25e29ba5f3f959d386115c2/software-developer-apprenticeship-281-x-500-px.gif" data-mid="120683418" border="0" src="https://freight.cargo.site/w/281/i/7ae6d105e68561f506bfdf2b767cf1d584fd7f48c25e29ba5f3f959d386115c2/software-developer-apprenticeship-281-x-500-px.gif" /> <img width="281" height="500" width_o="281" height_o="500" data-src="https://freight.cargo.site/t/original/i/25f8a36f1bb4a0844f00e313d0a5428cd08576d20cfbdcef51e1f95ec996f42f/software-developer-apprenticeship-281-x-500-px-1.gif" data-mid="120683851" border="0" src="https://freight.cargo.site/w/281/i/25f8a36f1bb4a0844f00e313d0a5428cd08576d20cfbdcef51e1f95ec996f42f/software-developer-apprenticeship-281-x-500-px-1.gif" /> <img width="281" height="500" width_o="281" height_o="500" data-src="https://freight.cargo.site/t/original/i/5d849cff29ca6a18838ecc8abba1ae24733ca4321de591566be86116f90bbbd7/software-developer-apprenticeship-281-x-500-px-2.gif" data-mid="120683878" border="0" src="https://freight.cargo.site/w/281/i/5d849cff29ca6a18838ecc8abba1ae24733ca4321de591566be86116f90bbbd7/software-developer-apprenticeship-281-x-500-px-2.gif" /> The Software Developer Apprenticeship is a comprehensive program that provides those early in their careers, or wanting a career change, with the skills and training they need to become Software Development professionals. Pre-2021, Deloitte had taken on several software developer apprentices through the FIT Apprenticeship Programme. Due to the programme’s continued success, the team decided to expand the programme and launch it as a long-term, Deloitte-branded offering.&nbsp; <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/32dc7c20bffa689f593e842d0f5397b70371ae367d5c988be40041fc50012086/Untitled-600-x-600-px-1.gif" data-mid="120693296" border="0" src="https://freight.cargo.site/w/600/i/32dc7c20bffa689f593e842d0f5397b70371ae367d5c988be40041fc50012086/Untitled-600-x-600-px-1.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/1253b9f39cc9ca18c553fc38eb2f752bdb41fc5ffa875ea91067fa4b152c8b24/Untitled-600-x-600-px-3.gif" data-mid="120693507" border="0" src="https://freight.cargo.site/w/600/i/1253b9f39cc9ca18c553fc38eb2f752bdb41fc5ffa875ea91067fa4b152c8b24/Untitled-600-x-600-px-3.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/5d5b09d9163cb146df4a5c3818643bcc2a9733f463fdd109fb615ad29bc4a094/Untitled-600-x-600-px-2.gif" data-mid="120693412" border="0" src="https://freight.cargo.site/w/600/i/5d5b09d9163cb146df4a5c3818643bcc2a9733f463fdd109fb615ad29bc4a094/Untitled-600-x-600-px-2.gif" /> The Consulting team asked for my help in promoting the programme, targeting people without commercial dev experience who were looking to make a career change, with the aim of eventually hiring ten apprentices. I created social media animations using Premiere Pro &amp; Canva. This small campaign was then run organically i.e. we did not pay for any ads. Rather, we leveraged existing networks such as iWish, CWIT, our tech teams’ networks, and our owned Deloitte platforms to generate applications.We ran the campaign for one month and received approx. 200 applications, with 50 progressing past initial screening. &nbsp; Click here to visit the apprenticeship landing page.